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Discarded Nut Theatre Company
Services
Brand Consultancy, Brand Architecture, Visual Identity Design, Logo Creation, Communication Strategy, Marketing Toolkit Development
Client
Discarded Nut Theatre Company, based in Winchester, sought a brand overhaul to clarify their mission, vision, and values following a major restructuring. This small but fierce powerhouse needed a cohesive identity that encompassed their theatre company, The Nutshell venue, and youth programme. We embarked on a deep discovery process, which revealed the importance of their heritage rooted in the Shakespearean tradition of nuts as theatre snacks—a nod to their name and history.
The result was a bold and dynamic brand architecture that clearly distinguishes their offerings while maintaining a unified tone. We developed a modern visual identity featuring a striking nut-inspired logo and vibrant colour palettes, enabling them to communicate their fierce attitude with clarity. The brand was designed to be highly user-friendly, empowering their team to independently manage communications and marketing. This new identity not only celebrates their roots but positions Discarded Nut Theatre Company as an inclusive, forward-thinking, cultural platform for all.















