Pavilion Dance South West (PDSW)

Pavilion Dance South West (PDSW), based in Bournemouth, needed their logo adapted to meet the demands of a digital-first world. While retaining the essence of their established brand, the goal was to enhance accessibility and usability across their digital platforms. We refined the existing logo, transforming it into a flexible graphic device that seamlessly integrates into their digital communications, furthering brand awareness.

This responsive logo update ensures clarity and consistency across digital and physical touchpoints. By evolving the logo rather than overhauling it, we preserved the integrity of their brand while making it future-ready. The result is a modernised identity that strengthens PDSW’s ability to connect with their audiences online and reinforces their role as a leading dance organisation.